Customer health
Ecommerce analytics are the wrong tool for a wholesale store
Repeat purchase rate, lifetime value and cohort charts answer the wrong questions for a store with forty accounts. Three numbers that do better.
Practical guidance for wholesale distributors running WooCommerce: getting paid on terms, noticing the accounts that have gone quiet, and the back office work that starts once the order is placed.
Repeat purchase rate, lifetime value and cohort charts answer the wrong questions for a store with forty accounts. Three numbers that do better.
An order placed on NET 30 sits in processing or on hold indefinitely. Neither status means paid, and nothing in WooCommerce records that it was.